Hi, I’m Madhuri — founder of Weaves of Tradition, fashion stylist, writer, and former in-house counsel for hedge funds at a top wealth management firm.

With 15+ years across investment management, entrepreneurship, and creative industries, I help brands and individuals turn vision into value — blending structure with creativity and tangible results.

Whether you're building a D2C brand, crafting your story, or seeking thoughtful style — I offer intuitive strategy backed by real-world experience.

💼 How I Can Help

👗 Fashion Styling

• Editorial and personal styling
• Shoot direction and lookbook planning
• Styling with Indian handlooms and modern classics

🧵 D2C Brand & Business Advisory

• D2C brand launch, planning and brand positioning
• Product strategy and storytelling
• Marketing for D2C brands
• Operations, mindset, and scaling guidance for founders

🖋️ Writing & Creative Content

• Essays, brand narratives, and thought leadership
• Founder ghostwriting and content strategy
• Instagram voice & storytelling for conscious brands

✨ Collaborations

• Creative campaigns (fashion, lifestyle, wellness)